Daragh O'Reilly,Finola Kerrigan,: Marketing the Arts : A Fresh Approach

Marketing the Arts : A Fresh Approach


Description

In recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the market is increasingly complex and dynamic, requiring a transformation in the way the arts are marketed. Marketing the Arts argues that arts marketing is not about the simple application of mainstream managerial marketing to the arts. With contributions from international scholars of marketing and consumer studies, this book engages directly with a range of contemporary themes, including: * The importance of arts consumption and its social dimensions * The importance of the aesthetic experience itself, and how to research it * Arts policy development * The art versus commerce debate * The role of the arts marketer as market-maker * The artist as brand or entrepreneur This exciting new book covers topics as diverse as Damien Hirst's 'For the Love of God', Liverpool's brand makeover, Manga scanlation, Gob Squad, Surrealism, Bluegrass music, Miles Davis and Andy Warhol, and is sure to enthuse students and enlighten practitioners.

Nineteenth-century New England villager Ethan Frome is tormented by his love for his ailing wife's cousin. Trapped, he may ultimately be destroyed by SGT Pepper's Lonely Hearts Club Band free download pdf that which offers his greatest chance at happiness... This book is the Sunday Times best-seller and WHSmith Book of the Year 2016. People are capalmost alomost anything. "Meticulously crafted and razor-sharp. The Couple Next Door lingers long after you turn the final page." (Harlan Coben). Fast-paced and addictive, The Couple Next Door announces a major new talent in thriller writing. You never know what's happening on the other side of the wall. Your neighbour told you that she didn't want your six-month-old daughter at the dinner party. Nothing personal, she just couldn't stand her crying. Your husband said it would be fine. After all, you only live next door. You'll have the baby monitor and you'll take it in turns to go back every half hour. Your daughter was sleeping when you checked on her last. But now, as you race up the stairs in your deathly quiet house, your worst fears are realized. She's gone. You've never had to call the police before. But now they're in your home, and who knows what they'll find there. What would you be capable of, when pushed past your limit? "How well do we ever know those around us? The Couple Next Door will keep you glued to the pages in search of the answer.


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Author: Daragh O'Reilly,Finola Kerrigan,
Number of Pages: 328 pages
Published Date: 02 Jun 2010
Publisher: Taylor & Francis Ltd
Publication Country: London, United Kingdom
Language: English
ISBN: 9780415496865
Download Link: Click Here
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